The Bawabat Al Sharq Mall, a part of the exclusive “Bawabat Al Sharq project” of Baniyas Investment & Development Company, incorporates Baniyas Cinemas which are managed by the globally-recognized regional cinema powerhouse, Novo Cinemas who have locations across the GCC. Novo Cinemas is a pioneering entertainment choice offering visitors an unforgettable cinematic experience. Bringing more than movies to the big screen, Novo Cinemas is committed to providing every community a mix of bespoke entertainment options. Novo Cinemas was awarded Best Cinema Theatre Chain 2018 - Middle East & Most Innovative Entertainment Experience – GCC. This location features four movies theatres, with more than 900 seats, showcasing the latest blockbuster Hollywood and Bollywood movies.